It seems that whenever we feel that we are lacking something, we usually try very hard to compensate for that lack. The kind of lack that we want to compensate the most is any type of inner lack, for example a lack of self-esteem, self-compassion or feeling inadequate in some way, for example by not conforming to current body shape ideals.
And when we have this much focus on bodies and appearance, it is more or less impossible to feel totally fulfilled in the way we look, because we are constantly bombarded with messages of how the “perfect” body should look, i.e. how you should look. This is all a cynical sham of course. Most if not all of those pictures of slim, toned and tanned bodies we see in advertising have been photoshopped beyond belief.
Companies are very good at making us feel a particular type of lack that their service or product can compensate for, maybe a new car (the old one is not good enough), plastic surgery (your body is not pretty enough) or weight loss (you don’t want to look fat while on the beach this summer), etc. Buying something for ourselves can obviously perk us up a bit but we also know that this effect is very short-lived, a mere rush, unless there is a genuine internal change (which usually takes time and effort).
Since body weight is very much influenced by our internal beliefs, thoughts, feelings and emotions, we can help ourselves improve on those internal factors by understanding more about what we are trying to compensate. For example, if we feel that our current weight is not appropriate, then we have negative thoughts, feelings and emotions about our body that we need to be aware of. Perhaps you were told as a child that you needed to lose weight by a parent, a teacher, a coach, i.e. you were told that there was something wrong with the way you looked. Maybe you then internalized those beliefs, which then started to influence your thoughts, feelings and emotions regarding your appearance and body weight.
If you are running around from one diet to the next, perhaps it is time to look at those negative beliefs, thoughts, feelings and emotions, to see where they come from, and start practicing greater body acceptance instead to gradually reduce those negative internals factors. You will certainly feel better about yourself, and you will be much less vulnerable in the future to negative outside influences, e.g. advertising that promotes unrealistic body shape ideals.